Starting from Thursday the 26th November until Monday 30th November the Freeride World Tour webshop will be offering 50% off all products to ensure all our fans are kitted out for the upcoming winter season! You may be asking yourself the question "What's different about Green Friday to Black Friday!?". Well, as part of our goal to fight against climate change and adhering to a more sustainable approach in the way we operate, we have decided for every order on the FWT webshop we will plant 1 tree in British Columbia, Canada, a region that’s very dear to us freeride lovers! We are partnering with One Tree Planted to help and rebuild a forest there.
To launch this action, we decided to plant 5 tree during the Green Friday period.
Trees help clean the air we breathe, filter the water we drink, and provide habitats to over 80% of the world's terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines.
Why British Columbia, Canada?
Well, first of all, as one of our FWT stops is in Kicking Horse, Golden, BC we have a special connection with that region. British Columbia is characterized by abundant forests, rugged Pacific coastline, mountains, plateaus, and pristine lakes and rivers. Forests cover two-thirds of the province – an area of almost 60 million hectares. However, in summer 2017, B.C. experienced its worst wildfire in history, with over 1.2 million hectares burned, and we want to help them get this magnificent forest back.
Why One Tree Planted?
One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN's Sustainable Development Goals. To learn more, visit onetreeplanted.org