Peak Performance becomes the presenting partner of the FWT | Freeride World Tour

Peak Performance becomes the presenting partner of the FWT

Today, Peak Performance and the Freeride World Tour announce a new chapter in their partnership as Peak Performance becomes the presenting partner of the pinnacle global freeride competition for the next four years.

The collaboration solidifies Peak Performance's commitment to the freeride community and its close relationship with the Freeride World Tour to grow further and develop the sport. 

Over the past 15 years, the Freeride World Tour has expanded far beyond its origins to become an internationally known sports event. At the same time, Peak Performance has been a part of that journey in many forms. From becoming the official skiwear partner in 2016, supplying products that combine progressive design and long-lasting performance, to supporting winning athletes like World Champions Justine Dufour-Lapointe and Valentin Rainer. 

Freeride World Tour by Peak Performance


Pushing the boundaries of sport together

The Freeride World Tour brings together communities of passionate skiers and snowboarders. It leads competitions through multiple countries across the world, including places like Canada, Switzerland, and Japan – where it reaches thousands of local spectators and millions of international fans via live broadcast streaming platforms and multi-event updates on the competing riders across multiple competitive levels with its Pro, Qualifier, Challenger, and Junior event series.

Peak Performance and the Freeride World Tour's partnership has proven to be a success, going from strength to strength over the last eight years. The events will continue to be a platform to push the boundaries of the sport, and Peak Performance is committed to working more closely with the FWT organizers, the community, and the athletes at all levels to fuel the freeride spirit and inspire more people to share their common passion. 

We are extremely proud to partner with Peak Performance as our presenting sponsor. Peak Performance is an iconic brand, setting trends in the industry for years. Their passion for the sport is inspiring, and together, we are going to take competitive freeriding to the next level.

- Nicolas Hale-Woods, Freeride World Tour CEO

The Freeride World Tour is where we belong. Freeskiing has been the core of our brand since we were founded in 1986. So, participating in and supporting the sport at this level comes naturally to us. The Freeride World Tour continues to grow, and with our shared values, we will strive to evolve and expand the competition even further, addressing topics such as sustainability, diversity & inclusion.

- Sara Molnar, Brand President Peak Performance