Championing courage at the highest level of freeride
As Title Sponsor, Allianz aligns itself with a sport that embodies preparation, commitment, and the courage to choose one’s own line. This partnership reflects Allianz’s brand positioning, “Y a vivir”, a philosophy rooted in encouraging people to pursue their ambitions with confidence, supported by a strong and reliable safety net.
Freeride athletes are not driven by fear, but by experience, responsibility, and trust, values that resonate deeply with Allianz’s vision. Through the Allianz FIS Freeride World Championships Andorra 2026 by Mammut, the brand supports athletes who push their limits thoughtfully and live their passion to the fullest.
The partnership between Allianz and the FIS reinforces a shared ambition: to elevate freeride on the global sports stage while preserving its core values of respect for the mountains, personal responsibility, and progression.
Hosted on one of the most technical freeride venues in the Pyrenees, the event will bring together the world’s best freeride skiers and snowboarders in a powerful showcase of athletic excellence and mental strength.
CMO of allianz
At Allianz, we believe the world would be better if people have more courage than fear. Freeride perfectly reflects that belief; it’s about preparation, confidence, and choosing to fully live the experiences that matter. Becoming Title Sponsor of the first FIS Freeride World Championships is a natural expression of our commitment to support people as they pursue their ambitions.
CEO FIS FWT
Welcoming Allianz as Title Sponsor of the inaugural FIS Freeride World Championships is a major step forward for the sport. Allianz values align closely with freeride’s DNA, and this partnership strengthens the foundations of freeride as it enters a new era aiming for an inclusion in the 2030 Olympic Games program.
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