Climate change is the biggest challenge of our time and we believe that sport can play a strong role in addressing it. The FWT will join fight against climate change with two clear ambitions: As of 2020, the FWT will implement a continuous improvement process by committing to REDUCE its footprint, RAISE AWARENESS, and OFFSET its emissions. Our passion for snow, mountains and the great outdoors, leads us to travel the world in search of the best powder. But our actions have consequences and the natural world on which we depend, on which freeriding depends, is at risk. We don’t have to stop exploring the mountains, but we must do it in a more sustainable way.
What will we do in 2020?
An assessment with our partner Water Family: analyzing every department of the organization and every FWT event to draw recommendations and build a strategy for 2021
Offset our flights’ emissions: The FWT and Alpina Watches are working with myclimate.org to offset around 300 tons of Co2 emissions. Those 300 tons represent the carbon emissions generated by the flights of the FWT staff, FWT journalists, and half of the FWT riders. The investment will be used in a Plan Vivo certified reforestation project in Nicaragua, where more than 2’000 trees will be planted using this funding. Learn more about the project here.
Minimize single use plastic: we will start cutting the use of single use plastic everywhere possible (e.g. Welcome bags, lunch bags, cutlery in event villages and VIP zones…)
Mountain Clean ups: The FWT will organize mountain clean ups during the 2020 winter and autumn at FWT mountain resorts, in collaboration with local NGOs. One took place earlier this winter in Verbier, Switzerland, as part of the Summit Foundation Clean-Up Tour.
Guide to a more sustainable behavior: A guide to a more sustainable daily life has been produced and shared with all FWT riders, staff, partners, FWQ and FJT organizers, and FWQ and FJT riders.
« Freeride World Tour (FWT) is proud to initiate tangible actions to fight climate change such as flights carbon emissions off-setting, promoting public transports and car-sharing. FWT will also aim at reducing the amount of single-use plastics at events and organizing clean-up actions at FWT Destinations. There is still a lot of work to carbon neutral status, but it is our responsibility to act and aim at this objective and communicate about the actions which can be undertaken today. » - Nicolas Hale-Woods, FWT CEO & Founder
What is the Water Family?
A French NGO created in 2009 to promote the protection of water in any form (frozen, liquid, steam) and to create educational programs for schools as well as companies and event organizers. Their analysis is certified by the French Ministry. They work closely with their ambassadors: freeride snowboarder Mathieu Crepel (FRA), ski-cross Olympian Ophelie David (FRA), big-wave rider Justine Dupont (FRA) and many more…
What is Summit Foundation?
A Swiss NGO created in 2001 with the aim to decrease human’s impact in tourist destinations, specifically in the mountains. They develop concrete solutions (like pocket ashtray, recycle bins for events etc…), raise awareness and educate people (through signage, educational games etc…) and organize mountain clean ups.
Why do you keep on filming competitions with a helicopter?
Drone filming has made huge progress in recent years, but a camera mounted on a helicopter still produces images of a higher quality when it comes to filming riders at high speed. Drone technology continues to improve and the results from the FWT Japan event, that was filmed solely using drones, were very good!
Replacing a helicopter camera with drones does not always mean less carbon emissions. For example, filming an FWT event with drones requires 2 pilots and a technical assistant, as drone battery autonomy is still limited. This means 3 people need to fly to Japan or Alaska instead of just 1 camera operator (working with 1 local helicopter pilot). This leads to a higher carbon impact than the helicopter camera solution.
How did you choose the project through which you are offsetting your carbon emissions?
We chose the reforestation project in Nicaragua after assessing several offsetting platforms and projects and based our decision on the following criteria:
- This project is certified by the Plan Vivo standard which is one of the most credible and established certification frameworks for offsetting projects
- This project is not only about reforestation but also created 3’600 jobs in the San Juan de Limay and Somoto regions of Nicaragua
How can a “world tour” be sustainable?
We do not know the answer to that question yet but we are hoping to reach a carbon neutral status as fast as possible. In this sense, we are launching an impact study to help us make the best possible decisions.
SUSTAINABILITY PARTNERS :