Alpina Watches and Freeride World Tour renew their partnership for another season
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Alpina Watches and the Freeride World Tour (FWT) are proud to renew their partnership for another exciting season of freeride action. After eight years of shared success, this continued collaboration highlights the enduring connection between two brands united by precision, adventure, and a passion for the mountains.
For over a century, Alpina Watches has been at the forefront of designing timepieces that combine rugged durability with Swiss craftsmanship, making them the perfect companion for freeriders who push their limits in extreme conditions.
Guided by a shared commitment to precision and respect for the outdoors, Alpina and the FWT continue to push the limits of what’s possible while promoting safety and sustainability in freeriding. This renewed partnership will once again bring unique activations and experiences throughout the season, including the launch of a new co-branded watch set to be released in December, celebrating the athletes who embody the true spirit of adventure.
FWT Founder & CEO
Alpina Watches has been part of our journey for nearly a decade and we’re proud to continue our partnership with a brand that shares our values of precision and performance. Their commitment to excellence makes Alpina the perfect partner for the Freeride World Tour, and we’re thrilled to continue building this story, especially with the exciting launch of our new co-branded watch this December.
Alpina Watches Brand Director
At Alpina, we believe adventure begins where comfort ends. Partnering once again with the Freeride World Tour is a natural extension of our mission: to support those who push boundaries with courage, precision, and respect for the elements.
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