Faction Skis & Phaenom Footwear join the FWT Family in a major 3-year partnership

Big news for the freeride community! The Freeride World Tour is teaming up with two brands that live and breathe the mountains just as much as our athletes do. Faction Skis and Phaenom Footwear, sister companies born in the heart of the Alps, are now the official ski and boot suppliers of the FWT for the next three seasons.

This partnership brings together three big players in the freeride world:

• the FWT, pushing the sport’s limits on the world’s steepest faces;
• Faction, known for bold design and beloved by many of our top riders;
• and Phaenom, the boot brand shaking up the scene with sustainability and performance.

Why this partnership matters

Faction and the FWT share more than just Swiss roots. Both started in Verbier, both grew out of freeride culture, and both are driven by a passion for creativity and progression.

What does that actually mean for fans and athletes?

• You’ll see FWT, Challenger, and Qualifier athletes riding Faction’s award-winning freeride skis this season.
• The brands will be gathering real-time athlete feedback from the world’s toughest conditions, meaning better gear for the whole community in the long run.

A brand lineup backed by top athletes

Faction’s skis are already trusted by some of the most iconic and powerful riders on Tour, including:

• Martin Bender (SUI) – 2025 FWT runner-up & 2022 Junior World Champion
• Elisabeth Gerritzen (SUI) – 2022 FWT Champion
• Icons and long-time Faction riders like Andrew Pollard (USA) and Sam Anthamatten (SUI)

Their collective experience and feedback have shaped the ski lineup, and now, with the FWT partnership, this connection goes even deeper.

What’s next?

This three-year commitment begins with the 2025-26 season, marking an exciting step forward for Full Stack Supply Co. and the Freeride World Tour alike.