Mammut joins FIS Freeride World Tour as Safety Partner
The Mammut Sports Group AG, a leader in high-quality outdoor products, including snowsport safety equipment, will be the official safety partner of the FIS Freeride World Tour for the next four seasons. Together, we aim to reinforce safety in freeride sports by providing athletes with the essential gear and knowledge to navigate challenging terrain safely.
As the popularity of freeride sports continues to grow, the importance of safety becomes even more critical. In response, Mammut will equip riders, FWT staff, partners, and media with snow safety equipment as the official FWT partner for avalanche transceivers, shovels, probes, avalanche airbags and backpacks. Mammut’s commitment goes beyond supplying gear: through safety workshops for athletes, the public, and the media, they will ensure that knowledge about preparation and gear handling is both refreshed and newly acquired.
Safety should always be the top priority for athletes pushing their limits in freeride sports.
“Safety should always be the top priority for athletes pushing their limits in freeride sports,” says Heiko Schäfer, CEO of Mammut. "For decades, Mammut has supported athletes and riders worldwide, providing them with the tools they need to tackle any terrain safely, no matter how challenging. We are thrilled to partner with the Freeride World Tour for the next four years and help cultivate a culture of safety and awareness in the freeride community".
The partnership underscores both organizations' commitment to fostering a safe environment in freeride competitions.
Nicolas Hale-Woods, CEO of the Freeride World Tour, adds, "We are grateful for Mammut's support and commitment to safety in freeride sports. This partnership reinforces our dedication to looking after our athletes and ensuring they have the best tools available to enjoy the sport they love while minimizing risks."
The partnership will officially launch at the Freeride World Tour Opening Event in Baqueira Beret, Spain, from January 18 to 23, 2025.