About Faction
The Faction Collective
Also known as The Faction Collective, Faction Skis was founded in 2006 in the freeride capital of Verbier, Switzerland. They came together with a shared mission that they could bring a heightened sense of creativity and collaboration to skiing. Faction first began with a limited run of freeride prototypes that turned heads from the moment they left drawing boards. Today, their close-knit Collective spans continents and is a leading force in freeskiing culture, tied by proximity to the mountains, their products, and a deep connection to nature. Storytelling is as important to their identity as their skis and community. Moving into feature-length productions with This Is Home (2017) and The Collective (2019), they have taken to screens worldwide in communities big and small, bringing the spirit and camaraderie of freeskiing to millions.
About Phaenom
Phaenom Footwear launched in 2023 with a mission to bring circularity to outdoor footwear without sacrificing comfort, performance or style. Crafted in Montebelluna, Italy—the epicenter of ski boot manufacturing—phaenom's boots emerged from four years of intensive research and development. Their distinctive hybrid cabrio-overlap design combines the close fit and edge control of a traditional overlap shell with the progressive flex of three-piece boots. Every element—from panels to buckles to straps and screws—is designed for complete disassembly, repairability, and recyclability, with colorways that support restoration and reuse. In 2026, phaenom will roll out a refined product line with enhanced fit and an intensified focus on comfort, reinforcing their deep connection to freeride skiing and their commitment to creating footwear for riders who set the tracks for others to follow.
FWT • Home of freeride •
news
19 November 2025
This partnership brings together three big players in the freeride world: Faction and the FWT share more than just Swiss roots. Both started in Verbier, both grew out of freeride culture, and both are driven by a passion for creativity and progression. What does that actually mean for fans and athletes? Faction’s skis are already […]