FWT and YETI renew multi-year global partnership

Five more years of shared passion for adventure and performance

The FIS Freeride World Tour (FWT) is proud to announce the renewal of its strategic partnership with YETI, a brand globally recognized for its rugged, high-performance outdoor gear. This five-year agreement reinforces YETI’s role as a key partner across multiple levels of FWT competition, highlighting a shared commitment to exploration, resilience, and excellence in the wild.

Continuing a strong legacy

Under the renewed partnership, YETI will continue as Title Partner of some of the Tour’s most prestigious events, including the legendary YETI Xtreme Verbier, the spectacular YETI Alaska Haines Pro, the YETI Freeride Junior World Championships as well as several key FWT Junior events in Fieberbrunn, Verbier, and Baqueira. Additionally, YETI strengthens its presence across the Tour by serving as Official Supplier of coolers and reusable drinkware for the remaining four FWT Pro events and the prestigious FIS Freeride World Championships Andorra 2026 by Mammut.

The renewed alliance between YETI and FWT marks another milestone in a partnership defined by authenticity, sustainability, and a deep-rooted connection to the outdoors. YETI’s unwavering commitment to supporting athletes and mountain communities makes them an ideal partner as the FWT continues to grow its global presence and inspire the next generation of freeride talent.