THE FREERID’HER EVENT THROUGH ELFY ROUILLER’S EYES

THE 2027 FREERID’HER BY PEAK PERFORMANCE IS BACK ON JANUARY 9-10 2027

The Freerid’her Series returns to Bruson for another action-packed weekend celebrating women in freeride! Set in the heart of the Swiss Alps, this all-women event brings together talented female riders for a weekend of competition, progression and shared experiences in the mountains. But for two year’s in a row U-18 winner, Elfy Rouiller, the Freerid’her Series is about much more than competing. It's about freedom, community and creating a space where women can push themselves while inspiring one another. We’ve chat with her to dive deeper into the event.

SO WHAT IS IT ALL ABOUT ?

Elfy describes the event as:

Indeed, during a full weekend we celebrate women in freeride ! With competitions across both the Junior and Qualifier Series, female riders will take to the mountain with one shared ambition: to have a good time together.

You can also come along to cheer on the athletes, discover the next generation of freeride champions and soak up the atmosphere in the heart of the village. Whether you’re a passionate freerider or simply curious, Bruson will be the place to be!

A DAY ON COMPETITION

For Elfy, freeriding is above all about freedom.

But beyond the feeling of freedom and the thrill of riding, it's also the shared experience that makes the Freerid’her Series so special. When asked what stands out most during a competition day, Elfy points to the moments spent preparing together: “What stands out to me the most are the moments when we all plan our lines together. We share ideas, give each other advice and do our best to support one another, with the help of our coaches. I really love this atmosphere of being together as a group of girls, all sharing the same desire to improve and give our best. It’s these moments of sharing and supporting each other that truly make the experience so special.”

NEW THIS YEAR : RIDE TOGETHER

Alongside its usual competition format, the Freerid’her Series introduces two exciting additions this year: the Master Division and the Double Trouble Challenge, opening up new ways to compete, share the stoke and ride together. These new formats reflect the spirit of an event that goes beyond individual performance, putting connection and shared experiences at the heart of the week.

For Elfy, this sense of community is what makes women's freeride so special.

MASTER DIVISION : A New Challenge for Women 30+

The Master Division welcomes women aged 30 and over who want to experience the thrill of competition without joining the official FWT season ranking. Whether you’re ready to challenge yourself or simply want to share the experience with a friend or family member, this is your chance to get involved in a fun, supportive environment.

How to register:

1. Get your FWT One-event licence (39€)
2. Once you have your licence, register HERE for the event Registration fee: €25 (including one day ski pass)

Team Up for the DOUBLE TROUBLE CHALLENGE!

Why compete alone when you can do it together? The Double Trouble Challenge brings two athletes from different divisions together as a team, such as Junior + Master or Qualifier + Master. Skiers and snowboarders can team up too, so feel free to mix disciplines! Bring your sister, friend, mum or aunt, choose your crew name, and compete as a team!

Call your sister, mum, aunt, friend or another family member, then come up with a crew name, and take on the challenge together!

Each athlete’s individual result will contribute to a separate Double Trouble Challenge ranking, with no impact on the official competition results or season rankings. It’s all about celebrating, sharing experiences across generations and enjoying the freeride spirit together.

How to register your crew:

1. Register individually for your respective competition divisions.
2. Choose a crew name together.
3. Complete the Double Trouble Challenge registration form HERE
4. Only one submission per crew is needed, so make sure to include both riders’ details.

WHAT HAPPENED LAST YEAR ?

In Ski Women, New Zealand’s Charlotte Muir claimed victory, while Switzerland’s Elfy Rouiller topped the Under-18 podium. In Under-14, Maud Descoeudres led an impressive new generation of young riders, with Olivia George and France’s Victoire Ducroz rounding out the top three.

The snowboarders brought plenty of energy to Bruson in 2026! Switzerland’s Gina Sommacal carved her way to victory in Snowboard Women, followed by USA’s Zoe Vozick and Great Britain’s Melissa Brandner. In Under-18, Great Britain’s Seren Simpson claimed the top spot, while Switzerland’s Louise Favre led the Under-14 category, showcasing the next generation of female freeride talent.

Every rider has to drop in for the first time. Whether you're dreaming of your first competition or working towards your next podium, the hardest part is often simply daring to begin. Elfy's message to the next generation of female riders is clear:

After all, the best line is often the one you dared to take.

Hosting the event for the fifth edition, the Freerid’Her competition continues to grow and we can’t wait to see what 2027 has to offer. See you there !

Accommodation at Mont Swiss Lodge – Qualifier and Master only

The event is also offering Qualifier and Master participants the opportunity to stay together at Mont Swiss Lodge at a special rate of CHF 100 per person for two nights, in shared, women-only rooms for four people.The lodge is ideally located in the same building as the gondola lift, making it easy to access the slopes and the event. Availability is limited, and bookings are handled on a first-come, first-served basis. The accommodation provider will contact you directly to finalise your booking. The hostel’s cancellation and refund policy applies. Please note that bath towels are not included.

Accommodation request form: HERE